We were initially contacted to give advice on poor visitor numbers to the site and asked if we could suggest ways to improve traffic. The initial site was hosted through a telephone directory company and although they were fairly highly placed on that site, it still required visitors to go to the directory site first. Almost any related search through Google returned zero, they simply were not showing up.
After our initial meeting it was decided to move away from the previous environment and host the site directly. We concentrated specifically on their needs and came up with a plan that met their criteria.
The school’s aim was to direct more traffic towards them, to increase enquiries and to boost pupil numbers. The schools were both well subscribed anyway, this exercise was to maximise numbers and to deliver a web site they were proud of.
Once the site was developed, checked and launched we optimised the pages for content and keywords and did all the relevant things (must find a better phrase for this
)that Google requires. Currently for the search term “Montessori Nursery School in Wimborne” we enjoy 3 listings in the top 4 positions! Not too shabby. Try it for yourself >> click here << Further work on the site is currently being discussed to allow the school to send SMS text messages to parents informing them of events and diary dates etc and we will post more information on this closer to the time.
